Making SEO Work for Your Business

Search Engine Optimization (SEO) is the process of getting your website to the top of search results in Google and other search engines.  Basically, it’s making sure your site is one of the first ones someone finds when they look for yoga studios, wellness experts, etc. in your area.  SEO is part science and part art, meaning it can be difficult to understand and implement.

Good Use of Your Marketing Money?

Investing in SEO is good for your yoga business over the long haul, but only as a part of an overall marketing strategy. The higher your website appears in search engine results, the more people who will click your link and visit your website.  It’s up to your website design and content to do the rest.  Good SEO provides traffic to your page – that’s all.

Improving Your SEO

So, how do you get your site near the top of search results pages?  Start by determining the words and phrases your customers use to look for a business like yours.  For example, if you own a yoga studio, phrases like “yoga studio” or “yoga classes” make sense for your business.  As a small business, you’ll want to focus on improving your ranking in the 4-6 most common searches.  These searches are your keywords for SEO purposes.

Keywords are the science.  Optimization is the art.  There’s a lot that goes into optimization and the search engines don’t make it easy.  Rules change frequently, making it difficult to find a balance that works.  A basic strategy starts with a modern website design that uses your keywords in the content and links to social media sites like Facebook and Instagram.  Frequently updated content from a blog or news feed are part of a winning strategy as well.

We understand the science of SEO and we’re pretty good with the smoke and mirrors as well. Contact us today and let us create an SEO strategy for your business so you can get back to your mat!